Adobe is going to shower some Android love to their employees worldwide. This seems to be a direct response to Steve Jobs’ recent lengthy letter “Thoughts on Flash” which criticized Adobe’s format. The exact model of the mobile phone remains a mystery, although it is clear that it will run a new version of Flash especially made for the little green robot.
Among the candidates of Android mobile devices is the Nexus One along with a slew of HTC phones. This campaign aims to establish a familiarity and loyalty to the platform which actually supports their Flash Player 10.1 (goodbye iPhone).
Since Adobe has plans to launch their masterpiece in the Google I/O conference this May, there is talk that a Nexus One or a Motorola Droid will be a part of the take home goodies for developer attendees. Both are of course high end mobile phones carrying the little green robot.
It is clear that a line was drawn between the two mobile industry veterans the moment that Apple released the public letter. It even got Shantanu Narayen, Adobe CEO, to respond to the letter saying that it was “amusing” and that it was merely a “smokescreen”.
As of last November, Adobe has had around 8,600 employees worldwide. Does this mean that everyone will have the benefit of owning a freebie high end Android? No specifics were given, but if they would be generous enough to give it away in a convention, it is highly likely that a great majority would be trading in their phones too.
How would Apple respond to this marketing strategy? Surely they are not going to let this just pass under the radar. It does seem like companies turn to giving free stuff away to attract crowds, just like in the case of Palm’s “Random Acts of Wow”. Visit Moby1 to find the best deals for the latest Android phones. You can compare the best HTC Desire contracts as well as the best Xperia ≪ contracts. They are also a good place to read mobile phone reviews for all the latest handsets.
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